Handmade. Seasonal. Rural.
A curated countryside marketplace for riders, roamers & makers.
sneak peak of whats to come
No big brands. No fast fashion. Just curated countryside goods from UK-based makers.
Horse & Rider
Dog & Walker
home & living
gifts & seasonal
print & stationery
storage & organisation
from the field journal
Stories, guides, and countryside musings—from our team and our makers, for our shoppers.
Hello world!
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What to expect
Tired of scrolling through the same mass-produced tat? So were we.
Whistle & Rein is a slow, seasonal, and soul-first marketplace for people who live life a little more rurally. Whether you ride, roam, dog-walk, slow-live, or just love muddy boots and good mugs—we’re curating a shop full of brands that actually get it.
What You Won’t Find:
- Amazon sellers
- Cheap imports
- Plastic sparkle “horse girl” junk
- Confusing checkout faff
- Ripped off makers
What You Will Find:
- Small-batches that holds up to real life
- Beautiful + handmade products
- All the British made
- Rural-inspired gifts you actually want
- Makers with names, stories, and mud on their boots
FAQs
🛍️ When does whistle and rein open?
We’re aiming for a full launch in August. Sign up to be first through the stable doors.
🚚 Who handles delivery?
Each product is shipped directly from the partner who makes or sells it. That means personal packaging, small-batch care, and fewer unnecessary miles.
💳 Do I buy from multiple shops in one basket?
Yes! You can shop from as many partners as you like in one simple checkout—each partner will just send your items separately.
🔁 What’s your return policy?
Returns are handled by the individual partners. We’ll make it clear on each product page how returns work, and our team is always here to help if there’s an issue.
🏷️ Will prices be higher than other online shops like amazon?
Sometimes, yes—and for good reason. You’re buying direct from small brands who handmake, small-batch produce, or craft ethically. You’re paying for quality, not quantity.
🎁 Can I shop for gifts here?
Absolutely. We’re curating a seasonal gifting edit, with bundles, under-£15 picks, and beautifully packaged goods that feel just right.
🇬🇧 Is this a UK-based business?
Yes! We’re proudly based in the UK countryside, and most of our partners are too. We prioritise UK-made wherever possible.